Edible Arrangements (also simply known as Edible) is a U.S.-based franchising business that specializes in fresh fruit arrangements, combining the concept of a fruit basket with designs inspired by flower arrangement. The company also sells a variety of specialty fruit gift items, such as gift boxes featuring chocolate dipped fruit, and fresh fruit products.
The company was founded by Tariq Farid and Kamran Farid, and the first Edible Arrangements store opened in East Haven, Connecticut in 1999. After designing the computer systems, training manuals, production and profitability tracking and supply chain management process, they began franchising the concept in 2001. The first official franchise location opened in Waltham, Massachusetts. However, the first store was in Hamden, Connecticut.
In 2009, Edible Arrangements announced the signing of master franchisee agreements in Rome, Italy, and Hong Kong. The Rome master franchise was purchased by VPF International Ltd, and the franchise for Hong Kong was purchased by D.T. Hong Kong Ltd, which is owned by Sanja Dujic. Additionally, in November 2009, an agreement was signed with brothers Kemal and Emre Aydin, who planned to develop 15 locations in Turkey. Edible Arrangements ended 2009 with 74 new stores and franchise agreements for more than 85 locations in the U.S. and internationally, totaling the number of units to 940. The company’s U.S. growth in 2009 was concentrated in Texas and the Midwest with stores also opening in other locations including California, Massachusetts, Pennsylvania, and Virginia. A total of 39 U.S. locations closed during the three-year period 2007–2009.
In 2010 the company opened 84 new U.S. stores and 9 international stores and signed commitments for 123 new locations. There are many stores in Connecticut including Glastonbury, Middletown, Hartford, etc. In January 2011, Edible Arrangements announced its 1,000th franchise agreement.